Pia Furniture Design Press Kit
- Cover letter and contact sheet
- Fact sheet
- 4-panel brochure (8.5 x 11, folded in half to make
- Press coverage to date
- Large, hi res photo presentation
With close mentoring and design guidance over a ten-year
period from highly-regarded designers Dakota Jackson, Ron Seff,
Hayden Elliot and Eric Bernard, Pia Gayatinea is now introducing
her own line of furniture to the design world. She has recently
launched her Pia Inc. line of furniture, blending her training,
personal design sensibilities, experience in furniture production
and love of natural elements into distinctive, innovative pieces.
Her current projects include an upcoming ICFF show at the Jacob
Javits Convention Center 2007 to display her new collection,
publishing a web site and taking her design art over fresh horizons.
Pia’s introduction to furniture design
came while she was a student at the New York School of Interior
Design. Still pursuing her Bachelor of Fine Arts degree, she
apprenticed with Ron Seff Furniture. Then, she joined successively
Hayden Elliott Interior Design and Eric Bernard Design, working
as a design associate. This led to her long and fertile stint
with Dakota Jackson, where Pia focused on fine furniture design
approaches. Alongside the design creativity, Pia also studied
the production side of furniture crafting, imparting a deep knowledge
of how to create well-made furniture. The wedding of the organic
materials of wood and stone with artificial hardware and ornamental
elements became a significant part of her exploration of the
furniture design art.
Pia’s first notable furniture piece was commissioned for
a new home in Colleyville, Texas, being built for Dr. and Mrs.
Hurschman. Mae DeGuzman, of Interior Structure, brought in Pia
to create over see the production of a dining table and coffee
table—after the Hurschman’s had exhausted all the New
York showrooms, not finding pieces that appealed to their home
vision. Pia’s finished pieces delighted the Hurschman’s
and were featured in the local Texas newspaper.
Another commission piece came in 2001, from Dr. and Mrs. Cataldi
for a breakfast table with a stone top and metal base. Working
within budget constraints, she produced a table design that simple
in elegance and highly functional.
Exploring further into the joining of natural elements with man-made
elements, Pia began her own furniture design collection in late
- Graduated New York School of Interior
Design: Bachelor of Fine Arts 1984
- Apprentice with
Ron Seff Furniture
- Design Associate with Hayden Elliot Interior
- Design Associate with Eric Bernard Design
- Senior Production Designer with Dakota
- Commissioned to design a dining table and coffee table
for Dr. & Mrs. Hurschman new home
- Commissioned to design breakfast table
for Dr. & Mrs. Cataldi
- Casegoods Production Manager with Dakota
and Construction Manager with The Royal Promotion
- Establishes Pia, Inc.
as eponymous furniture design showroom line
Important influences in furniture
design: Furniture design was a favorite subject in school. I was thrilled
when the desk I designed was chosen at the school exhibit. This
was the beginning of my curiosity in furniture design. At the time I was not sure
if I want to pursue interior design or furniture. My exposure set
the course of events from my apprenticeship at Ron Seff Furniture
to my 10 year employment at Dakota Jackson Inc. It affected me
in so many ways that I didn't even understand. To all the designers
I learned from, I say "thank you.”
Favorite furniture designer: Carlo
Philosophy of design: I'm
tired of looking at simple straight lines. I see designs
that are driven by manufacturing restrictions and others
are just too plain for me. The combination of art and functionality
will be the essence of my furniture design. I want to use more
sustainable trees, materials and the Daisy Dia Collection is only
Fort Worth Star Telegram,
on Dr. & Mrs. Hurschman’s
new home, included Pia’s furniture design. The same house
was featured in Architectural Digest.
Architectural Digest: Article on client’s
home included Pia’s furniture design
Dear Ms. Gladstone,
I have enclosed the elements of my press kit for your attention,
when you have a moment of time.
I have recently launched my own furniture
design firm, Pia, Inc., with new pieces being produced for showrooms—to
be placed in the summer and fall of this year. Several of my
peers and mentors (including Dakota Jackson) have suggested I
send you my press kit, as you may find the pieces engaging and
appealing to your discerning audience, and may like to schedule
a photo/bio article (short or longer treatment) in an upcoming
edition of your magazine.
I work on the east coast, and am now placing my designs in New
Enclosed is my bio, fact sheet, press coverage sheet and clippings,
brochure and photos of my current designs.
I am available for interviewing and photo shoots at my contact
information. High resolution image files are available for your
art production staff.
Thank you very much for considering this and warm regards,